WEB ANALYTICS - Google Analytics
There is a treasure trove of information that can shape the way you interact with your customers right now. Are you looking at it? Do you know where it is?
It's sitting on a server and the data is coming from your website.
Remember when the only piece of information you could talk to about your site were how many 'hits' it got last month? Well things have progressed to the point that you can truly learn about the behaviors of the users of your site. LogicalSolutions.net offers a service that will examine the data collected from your website and help you make sense of it all. We can either work with your current web analytics program or you could send us your log files and let us do the analysis.
Here are a sampling of the types of information that can be found from a websites log files:
::How do people get to your website? - We look at the search terms they are typing in and the other types of referrals that lead people to your site.
::What are the top paths people take on your site? - Where do people go when they get to your website? We can look at the top paths and see what pages are causing people to leave your site.
::Home page analysis - What percentage of people are leaving your site directly from the homepage?
::Are people leaving your shopping cart before they purchase? - This is the number one issue with most e-commerce websites, we will look at the data and tell you at what point people are dropping off the purchase path.
Unlike other companies that will only give you more data points on top of the ones you already have, we will give you actionable ideas that will change the way your website performs.
All that data sitting on that server is your customers telling you how they feel about your site, are you listening?